Road

VERSATILITY Renegade enables you to be a commuter in the morning, leader of the after-work group ride and take off for a 300-mile bikepacking expedition over the weekend. All with a single bicycle. With over 20 fork and frame mounts you can now choose to mount fenders, rear carrier, low-rider front carrier (or two cages for water bottles/storage) and three front triangle water bottles. Add clearance for 700 x 50mm and 650 x 2.00"* on our steel and aluminum models, and it's clear the Renegade series is equipped to accommodate any adventure. *Renegade carbon models are designed to accommodate up to a 700c x 37mm tire without fenders or 35mm with fenders. *Steel and aluminum Renegade models are designed to accommodate up to 700c x 50mm tires without fenders and 35mm with fenders. ADVENTURE FRAME DESIGN Starting with a wide and consistent stack and reach range, we set out to design a frame that could handle on or off road conditions while maintaining a comfortable and consistent ride. As you start to review the geo chart you will notice we have 3 different fork offsets, BB drops and rear center measurements depending on frame size. This is unique. We set out to ensure every Renegade rider will experience the ultimate in adventure bike performance regardless of their frame size. Most of our competitors simply design one fork and strap it to every frame size. While this may work just fine for a bicycle that's designed to be ridden with a single tire size (think a road racing bike), it significantly impacts the handling and ride quality of an adventure bike when swapping out your 28's for 32s, 40s or even 47mm tires. Add size specific tubing, where we vary the diameter of the frame tubing depending on frame size and 2 different sized rear triangles and you have what we feel is the perfect adventure geometry for all sized riders and the best riding adventure bike period. ADVENTURE FORK DESIGN Starting with a wide and consistent stack and reach range, we set out to design a frame that could handle on or off road conditions while maintaining a comfortable and consistent ride. As you start to review the geo chart you will notice we have 3 different fork offsets, BB drops and rear center measurements depending on frame size. This is unique. We set out to ensure every Renegade rider will experience the ultimate in adventure bike performance regardless of their frame size. Most of our competitors simply design one fork and strap it to every frame size. While this may work just fine for a bicycle that's designed to be ridden with a single tire size (think a road racing bike), it significantly impacts the handling and ride quality of an adventure bike when swapping out your 28's for 32s, 40s or even 47mm tires. Add size specific tubing, where we vary the diameter of the frame tubing depending on frame size and 2 different sized rear triangles and you have what we feel is the perfect adventure geometry for all sized riders and the best riding adventure bike period. FULL RANGE The Renegade is ready for any adventure, no matter which Renegade you ride. The long and tall endurance geometry is designed specifically to ride comfortably all day on the road or in harsh conditions off-road. The smooth ride of the full carbon fiber Renegades set the bar for how we designed the steel and aluminum bikes. With disc brakes and the ability to mount up to a 47c tire, these bikes are ready to go just about anywhere. All you need is the desire to push, pedal and explore. With a full range of sizes from 44 with 650 wheels to 61cm there's always a Renegade designed just for you.

Picture sunny gravel roads lined with fields, pastures, fences, and views for days. That’s where this bike is home. The Rove LTD is everything you’d expect from a bike made for going the distance across mixed surfaces. This gorgeous Butted Cromoly frame features a tapered headtube, our Rove Verso Full Carbon flat mount disc fork with the ability to carry a host of gear. You can’t find a bike this pretty with spec this nice at this price. It’s a bike afficionado’s value bike. The Rove LTD is the perfect blend of function and aesthetics and is ready for your next adventure.

We created the all-new Allez Sprint by cannibalizing the Tarmac SL7. We tore the Tarmac apart, and rebuilt it from alloy with our Smartweld technology. We leveraged every innovation and insight learned during its development to create the all-new Allez Sprint. Whether chasing a National title or attacking your buddies 15 minutes into an "easy" Sunday spin, we won't be offended if you mistake the Allez for a Tarmac SL7. Some may call it a carbon copy, we call it the World's First Alloy Super Bike. Climbs, corners, flat-out sprints—the Allez Sprint Comp does it better and faster than any other alloy road bike out there. Shimano 105 shifting and hydraulic disc brakes, DT R470 Disc alloy wheels, and a fan-favorite Body Geometry Power saddle deliver the ultimate in performance and value. - The Allez Sprint is the fastest alloy road bike in history, thanks to the time its sibling, the Tarmac SL7, spent in the wind. It's details like the most complex alloy head tube we've ever made and integrated cables that make it 41 seconds faster over 40km than the previous Allez Sprint. That's a hell of a facelift. With 41 seconds, you'd have a podium picture in your Insta feed, just saying. - Whether you're launching a sprint out of the final corner or attacking from the gun like a young Italian at the Giro, the Allez Sprint, with its one-piece bottom bracket and downtube, delivers the ruthless efficiency of alloy with unprecedented stability. By balancing power at the pedals with input at the bars, the Allez Sprint keeps you fast and confident on the limit. - Dive for the winning gap, bang elbows in the final meters, dissect the most technical descents, all without feeling like you've gone ten rounds with the heavyweight champ. Dropped seat stays, and the Tarmac SL7's carbon seat post and fork make the Allez Sprint supple in the saddle and precise at the bars—all with Tarmac SL7's World Championship-proven geometry. It's as comfy as it is beautiful. Well, almost - One innovation over any other helps us deliver the new Allez Sprint's aerodynamics, power transfer, and handling—Smartweld. Making the fastest bikes in the world out of carbon wasn't hard enough. We hydroformed the bottom bracket and down tube from a single piece of alloy, built our most complex alloy head tube ever, and then put it all together with Smartweld. It's what makes the Allez Sprint the first alloy super bike.

Emonda ALR 5 Disc is a lightweight aluminum road bike with powerful hydraulic disc brakes, a reliable 2x11 Shimano 105 drivetrain, and an advanced alloy frame that gives it the sleek looks and handling of a far more expensive carbon bike. It's right for you if... You want all the advantages of a bike built to be the lightest in its class, with the added benefit of powerful disc brakes and a wallet-friendly alloy frame with the sleek looks and handling you'd expect only from a carbon frame. The tech you get A lightweight 300 Series Alpha Aluminum with shaped tubes and Invisible Weld Technology, a carbon fork that absorbs vibration from the road, powerful flat mount hydraulic disc brakes, Bontrager Affinity Tubeless Ready wheels, and a full 2x11 Shimano 105 drivetrain for precise and dependable shifting. The final word The extra versatility and better performance of disc brakes, an advanced alloy frame that looks and performs like carbon, and a reliable Shimano 105 drivetrain give this race-ready ride an incredible amount of versatility. Why you'll love it 1 - Carbon looks and handling, alloy price point: Invisible Weld Technology and shaped tubes for sleek looks, light weight, and incredible handling 2 - It climbs fast, corners on rails, and descends with confidence 3 - Disc brakes offer better braking performance and extra clearance for wider, more stable tires 4 - It shares the geometry of our highest-end carbon Emonda race bikes, and it gives you a ride quality that stands up in every way to far more expensive carbon bikes 5 - Internal cable routing extends the life of your cables and adds to the bike's sleek look

With seven wins at Paris-Roubaix, our Roubaix has proven that Smoother is Faster. Until this moment, however, smooth has admittedly come with some compromises. But not anymore. The all-new Roubaix now delivers compliance without compromise by introducing a radical new Future Shock 1.5 that gives you more control on rough roads, a new Pave seatpost that creates our most balanced Roubaix to date, aerodynamics that equal the Tarmac, and a Rider-First Engineered frame that's shed some serious weight. Is it still comfortable? Sure, but don't call it a comfort bike, because performance was behind every engineering decision we made. This is the new Roubaix. This Roubaix provides a tremendous value, but like the frame itself, this value doesn't come with any compromises. We spec'd it with Shimano's Tiagra 10-speed group for its crisp shifts and powerful hydraulic disc brakes, as well as reliable Axis Elite Disc wheels, a Praxis Alba crankset, the all-new S-Works Pave seatpost, 32mm RoadSport tires, and our fan-favorite Power Sport saddle. - The new frame delivers compliance without compromise via the perfect balance of aerodynamics, light overall weight via a FACT 10r carbon construction, compliance, and Rider-First Engineering. With tube shapes that were born in our FreeFoil Shape Library and validated in the Win Tunnel, the new Roubaix is more aero than the Tarmac SL6. Meanwhile, to ensure the weight and ride quality, we turned to a Rider-First Engineered design to deliver optimal stiffness and compliance across all sizes, from 44 to 64cm. Of course, the frame has shed some serious weight in the process. And to prep you for your own Hell of the North, we've made room for 33mm tires. - To go along with the new frame, we've also developed a totally-new S-Works Pave seatpost. Not only is it the first compliant seatpost that's also aerodynamic, it does so without any additional weight or finicky contraptions. Starting with the same D-shape design found on the Tarmac, we took its compliance a step further by building additional flex into the upper and developing a new drop-clamp design in the frame. This provides plenty of compliance, while staying perfectly balanced with the front-end, so you get a smooth, balanced ride no matter how rough the road. - With 20mm of rough-road-taming travel, the Future Shock 1.5 not only delivers a smoother, more comfortable ride, but it also reduces fatigue and increases speed over harsh terrain. The new Smooth Boot, meanwhile, enhances the aesthetics to bring a clean transition from the head tube to the stem

Checkpoint ALR 5 Driftless is a custom-painted, high-quality gravel bike that will hold up for long, rugged miles on pavement, dirt, and even the most treacherous gravel roads. A wealth of features like nimble-yet-stable progressive geometry, loads of mounts, plus a GRX drivetrain make it easy to customize for your kind of adventure. - All-new progressive geometry is quick and nimble yet keeps you stable and in control on fast, choppy descents - The gorgeous paint scheme and topo map pattern evoke the rugged, hilly escape of Wisconsin’s driftless region—an area untouched by terrain-flattening glaciers - Comes kitted out with a custom Bontrager frame bag that features the same topo map design as your Checkpoint! - This bike is exceedingly versatile and suited to a wide variety of ride styles, including gravel rides, bikepacking, and daily commutes - Integrated frame bag mounts and rack and fender mounts make it easy to carry gear and water

Domane SL 5 is ready to take on rough roads and long miles with a ride that's smooth, sleek, and aerodynamic. The lightweight 500-series OCLV Carbon frame has rear IsoSpeed to smooth out bumps in the road and reduce fatigue, and an integrated cockpit for a setup that looks as good as it feels. It features a reliable Shimano 105 drivetrain, disc brakes for all-weather stopping power, and an easy-access internal storage compartment for stowing ride essentials. Plus, tire clearance for lofty 38c hoops lets you take on almost any road, from tarmac to light gravel. It's right for you if... You want a fast ride that's built for the long haul, and prefer the feel of vibration-damping, lightweight and carbon and road smoothing IsoSpeed. Rides might take you over smooth pavement, rough roads, and well beyond, and you want a bike with wide tire clearance and disc brakes to get you through it all. The tech you get A light and refined 500 Series OCLV Carbon frame and fork with road-smoothing rear IsoSpeed, powerful flat-mount disc brakes, a full 2x11 Shimano 105 groupset, and tubeless ready wheels with wider 700x32 tires. An integrated cockpit, internal storage, top tube mounts, and cable routing add to the bike's capability and sleek look. The final word Carbon, comfort, capability. Domane SL 5 is the dream bike for long rides. Its light and fast carbon frame, stable endurance geometry, and road-smoothing rear IsoSpeed keep you comfortable through long miles. You also get the added advantage of a higher-end Shimano 105 drivetrain and powerful disc brakes that let you run wide tires. Why you'll love it - The sleek all-new frame saves weight and gives you more free speed thanks to updated Kammtail tube shapes - This bike is super versatile, super smooth, and equally suited to all-day adventures on the open road, club rides, and racing - Road-smoothing rear IsoSpeed absorbs fatiguing bumps in the road for a smoother, more comfortable ride - A sleek internal storage compartment gives you a versatile spot to stow tools and gear, while top tube mounts let you cleanly bolt on a bag for all day adventures

Checkpoint ALR 5 is the best value gravel bike in the lineup. It's a high-quality build that will hold up for long, rugged miles on pavement, dirt, and even the most treacherous gravel roads. A wealth of features like nimble-yet-stable progressive geometry, loads of mounts, plus a GRX drivetrain make it easy to customize for your kind of adventure. It's right for you if... Unlike the pure roadie who measures watts and weighs out meals, you favor epic off-road adventures that probably end with a beer and a burrito. But that doesn't mean you'll compromise on performance. You expect to get a lot for your hard-earned dollar, including quality, versatility, durability, and a ridiculous amount of fun. The tech you get A stout aluminum frame with a progressive geometry that's stable at speed and efficient when you're grinding up a climb, hidden cables that won't interfere with bags, rack and fender mounts and integrated frame bag mounts, a 2x11 Shimano GRX drivetrain with lower gears for grinding up hills or through rough gravel, hydraulic disc brakes for all-condition stopping power, tubeless ready rims, and wide 700x40c gravel tires for added stability and traction. The final word If the amount of adventure you can get per dollar spent is a priority for you, you won't do better than Checkpoint ALR 5. Quality parts, a durable alloy frame, and a wealth of features like extra tire clearance and customization options so you can confidently take on bigger, better adventures. Why you'll love it - All-new progressive geometry is quick and nimble yet keeps you stable and in control on fast, choppy descents - This bike is exceedingly versatile and suited to a wide variety of ride styles, including gravel rides, bikepacking, and daily commutes - Massive tire clearance means you can use tires up to 45c for extra traction and stability in any conditions - Integrated frame bag mounts and rack and fender mounts make it easy to carry gear and water

From bikepacking and gravel grinders to everyday adventure rides and group trekking, Devote Advanced has what it takes to stir your backcountry desires. KEY PERFORMANCE FACTORS Lightweight Advanced-Grade Composite frame and fork keeps your ride lightweight so you can sail up climbs and accelerate quickly on paved or gravel roads. Adventure-Ready With clearance for 45c tires and mounts for racks, accessories and three water bottle cages, this bike meets the demands of your next epic ride. Smooth Operator Internal cable routing and D-Fuse seatpost and handlebars keep this gravel bike clean and contoured for vibration-damping comfort and less maintenance.

FROM BIKEPACKING AND GRAVEL GRINDERS TO EVERYDAY ADVENTURE RIDES AND GROUP TREKKING, DEVOTE ADVANCED HAS WHAT IT TAKES TO STIR YOUR BACKCOUNTRY DESIRES. KEY PERFORMANCE FACTORS Lightweight Advanced-Grade Composite frame and fork keeps your ride lightweight so you can sail up climbs and accelerate quickly on paved or gravel roads. Adventure-Ready With clearance for 45c tires and mounts for racks, accessories and three water bottle cages, this bike meets the demands of your next epic ride. Smooth Operator Internal cable routing and D-Fuse seatpost and handlebars keep this gravel bike clean and contoured for vibration-damping comfort and less maintenance. HIGHLIGHTS ADVANCED-GRADE COMPOSITE Lightweight Advanced-Grade Composite frame and fork tuned specifically for women. HYDRAULIC DISC BRAKES Frame is engineered with flat-mount disc brake integration for superior braking performance in all weather and any terrain. TUBELESS Integrated tubeless wheelsystem and tires deliver improved efficiency, comfort and control. MULTIPLE WATER BOTTLE MOUNTS Devote Advanced features three water bottle mounts on all frame sizes. COMPATIBLE WITH 45C TIRES With ample tire clearance, run up to 45c tires for extra traction on gravel and dirt. D-FUSE TECHNOLOGY D-Fuse flare drop handlebars combined with D-Fuse composite seatpost (Devote Advanced Pro & Devote Advanced 2) minimize vibrations and absorb shock to create a smooth, compliant ride quality. DROPPER SEATPOST COMPATIBLE All Devote models are compatible with a dropper seatpost, while the Devote Advanced 1 comes with the Giant Contact Switch Dropper out-of-the-box, for easy navigation on rough downhill terrain. LIV ALL-CONDITION HANDLEBAR TAPE Devote Advanced features anti-slip, shockproof handlebar tape for a secure grip.

The newest edition to the Haanjo family lightens the load Meet the newest member of the Haanjo family. The Haanjo 8C is our first all carbon adventure bike. Utilizing the fan favorite DB carbon frame with endurance geometry, this bike continues in the Haanjo tradition of rugged comfort, with a relaxed headtube angle and carbon fork. This time around, we've added Easton EC70AX carbon wheels, as well as carbon handlebars and seatpost, making the ride even lighter while keeping the stability of WTB Riddler 700x37c tires. A Shimano GRX drivetrain keeps shifting smooth with gears that work with you to conquer pavement, gravel, and dirt. If you're looking for a top-of-the-line performance bike that can do-it-all including keeping you comfortable, the Haanjo 8C is your new go-to. - Handmade carbon frame w/ Endurance Geometry and 12mm thru-axle rear is lightweight, rugged and comfortable - DB Gravel Full Monocoque Carbon Disc fork, 12mm thru-axle - Shimano GRX810 2x11 drivetrain components provide years of precise, reliable shifting - Shimano hydraulic disc brakes provide peerless power and control - Easton EC70AX carbon wheels are light and fast but durable for the off road rides

Fast gravel, rough gravel, pavement or dirt. However you choose to roll, this bike does it all. A new composite frameset and adjustable wheelbase make it more capable than ever. With a lightweight Advanced-grade composite frame that's engineered for compliance, Revolt Advanced lets you push your limits on variable terrain. A composite fork eats up bumps, and the D-Fuse seatpost and handlebar absorb shocks and vibrations. A flip chip on the rear dropout adjusts wheelbase and tire clearance, and you can choose the included D-Fuse seatpost for maximum compliance or a 30.9mm round or dropper post. Details including a smart mount system for racks and accessories give you a head start on any gravel riding mission.

Whether your goal is to escape on gravel back roads, far from cars and crowds, or drop the hammer at the front of your favorite gravel race, no bike does it better than the new Diverge. It's quite simply the fastest, most capable - and just maybe the most fun - bike we've ever made, delivering a ride that's quick and lively under power, but stable and confidence inspiring when the terrain gets rough. From Future Shock 2.0 and all-new gravel geometry, to internal storage and category leading tire clearance, the new Diverge represents everything we've learned over more than 40 years of riding road, gravel and dirt. The Diverge writes an entirely new chapter in the gravel bike category, so you can dream up entirely new rides. It's the ultimate getaway vehicle. The Diverge Comp Carbon features the same game changing FACT 9r Carbon frame and Future Shock 2.0 as our Pro build but spec—d with SRAM's mechanical shifting Rival 1 1x11 gravel group. Alloy DT Swiss G540 wheels keep you rolling efficiently, while Kanza winning Pathfinder Pro 42mm tires deliver performance across smooth pavement, dirt roads and gravel tracks. To give the Diverge Comp a perfectly balanced ride we spec Roval's Terra seat post. - Nothing unlocks a bike's capability like tire clearance, so we gave the new Diverge a whopping 47mm of tire clearance with a 700c wheel and 2.1" with a 650b wheel. Thanks to a drive side chain stay utilizing a solid beam of carbon behind the chain rings we've created clearance without using a fragile dropped chain stay design or increasing chain stay length. - Speed, control and confidence - Future Shock 2.0 is the ultimate technology for the gravel rider. With 20mm of axial compliance and a hydraulic damper, Future Shock 2.0 suspends the rider not the bike. This keeps you confident and in control, able to keep the power down and stay off the brakes over rough dirt roads and in thick loose gravel, all while keeping your hands, arms and neck fresh. Since Future Shock 2.0's damper is adjustable, you—ll be ready for the rough stuff and efficient on smooth pavement. - The more capable your bike, the bigger your rides get, so Diverge borrows SWAT internal storage from the legendary Stumpy. The SWAT door lets you utilize space in the down tube to store tools, a flat kit, nutrition and even our SWAT Jacket. It keeps weight off your body, low in the bike for better handling, and makes you more self-sufficient, so get out there. SWAT's got your back. - We tossed gravel geometry 'status-quo' out the window. The new Diverge has the most progressive geometry we've ever created for a drop bar bike, giving riders a capable and stable bike in the dirt, that still feels responsive and nimble on the road. We've increased the frame's reach, introduced a slacker head tube and a longer offset fork. All this creates incredible confidence with a planted feeling in the dirt, while spec-ing shorter stems keeps the overall cockpit length the same and the steering lively. We've kept the bike's BB low to increase stability, but high enough to utilize with 650b wheels if that's your jam. - We've given the Diverge plenty of rack mounts, including fork and top tube mounts, to ensure you can take what you need, no matter how far you plan to go, or how long you plan to stay out. - With a FACT 9r carbon frame, the Diverge Expert frame is incredible capable and race bike light. Pin it for your local dirt climb KOM, or grind up a giant back country peak, the light and lively Diverge will get you there faster.

This thing called 'gravel riding' is still evolving, still being defined. What's next? Hop on the new Diverge Expert EVO and you tell us. It's designed to get aggressive, to push the boundaries of what we thought was possible on a gravel bike. With flat bars and geometry even more progressive then the new drop bar Diverge you better hang onto your flannel. We've significantly increased the reach, slackened the head-tube, and lowered the bottom bracket, to put you 'in' the bike for a super planted feeling. From sending technical single track to ripping flowing fire road descents, if you're looking for a partner to take your gravel riding to new levels, nothing's faster, more fun, or rowdier than the Diverge EVO. With a Premium E5 Aluminum frame and our latest Future Shock 2.0 with an adjustable hydraulic damper offering 20mm of travel, the Diverge Expert E5 is uniquely qualified to tackle aggressive trails at high speed. The bike's build is MTB-inspired, with SRAM GX Eagle 1x12 shifting and extra stopping power thanks to SRAM Level TLM brakes. A TranzX dropper post is standard, as well as our latest gravel tire designed for incredible traction, the new Rhombus Pro 42mm, on DT Swiss G540 alloy wheels. - Our Premium E5 Aluminum frame provides a stiff, light, and durable platform. When mated to our full carbon FACT fork, the Diverge EVO becomes a light, lively and versatile bike ready to tackle the most technical gravel and dirt as aggressively as you could wish. - Speed, control, and confidence - Future Shock 1.5 is ideal technology for the gravel rider. With 20mm of axial compliance, Future Shock 1.5 is progressively tuned specifically for gravel riding. This keeps you confident and in control, able to keep the power down and stay off the brakes over rough dirt roads and in thick loose gravel, all while keeping your hands, arms, and neck fresh. - With the Diverge EVO, we took our new progressive gravel geometry to new levels. We've lengthened the frame 30mm over a drop bar Diverge (Size Medium), lowered the bottom bracket, and slackened the head tube. This gives the Diverge EVO more confidence over technical terrain while keeping the cockpit comfortable with flat bars. It also allows for a short stem to make all that stability feel nimble and quick at the bars. - Nothing unlocks a bike's capability like tire clearance, so we gave the Diverge EVO a whopping 47mm of tire clearance with a 700c wheel and 2.1" with a 650b wheel. Thanks to a drive-side chainstay utilizing a machined alloy beam behind the chainrings we've created clearance without using a fragile dropped chainstay design or increasing chainstay length.

The road goes on forever and the party never ends. When the Stigmata was resurrected in 2015, we fused a number of MTB standards and design features to create our spin on the modern CX bike. Something must have clicked, because within months of launch it raced to victory at the legendary Three Peaks, and has continued to contend at elite cyclocross races around the world. Nowadays, the internally routed disc brakes, generous tire clearance and thru-axles approach that made the Stigmata famous have become more of a norm, so we took a fresh look at which standards the riders of tomorrow wanted access to today. Threaded bottom brackets remain a perennial favourite across our entire line thanks to their proven robust, cost-effective and compatible design. "If it ain't broke…" ...and it never is. Fender mounts add a bit of CYA, and highlight the Stigmata's ever-widening scope of purpose. We added to that with three bottle cage mounts so that the frame can still hold at least one normal bottle even when running a front triangle bag. Deeper adventures, bigger tires perhaps? The frame now clears up to a 45mm 700c or a 2.1" 650b tire. Marry the latter to our Force/X01 AXS mashup kit and you've got yourself the kind of drop-bar singletrack and gravel rallycat we can all get onboard with. And when it comes to good old-fashioned off-road etiquette, the Stigmata's had some coaching at the Highball school of stiffness, handling, and offroad feel. The carbon layup borrows knowledge gained from not just the Highball, but also Danny MacAskill's trials bike, to produce a ride so law-abiding you'd think HR had sent it on a compliance training course. Geometry plays a big part here too, so we've made tweaks to improve handling for smaller riders and reduce toe overlap. The reworking of the 52/54cm frames means the Stigmata now comfortably suits riders from 5'3" and up. Meanwhile different fork offsets—50mm for the 52-54cm sizes, and 45mm for the 56-61cm sizes—help ensure your little piggies don't go to market on the front wheel. Topped off with tidy details like 12mm front axle, flat mount brakes and build-specific Reserve wheel packages, the Stigmata is designed to let you decide whatever the heck you want this category to be.